To begin an effective marketing campaign, three questions must be asked:
- What are an organisation’s objectives and ambitions?
- Which audiences need to be explored and engaged with?
- How will the organisation be perceived by those audiences?
Whilst initial marketing activity should help an organisation find its voice, identify an audience and establish what it wants to say, careful attention should be paid to finding the best methods of communication from an ever-increasing choice, making sure a message is robust enough to be fully understood, and maintaining a reputation that will ensure an audience continues to listen.
From the outset, Maxwell Communications takes the time to listen to clients in order to learn about their history, present situation and aspirations for the future. Whether attending and observing meetings, carrying out interviews with business owners, managers and members of staff or conducting its own research, Maxwell Communications believes in starting from a point of knowledge and evaluation before making recommendations.
Maxwell Communications has created, managed and evaluated strategic marketing plans resulting in award-winning campaigns that have brought success to a wide variety of professional, public service and not-for-profit clients.
From brand identity and corporate literature to digital marketing and exhibitions, Maxwell Communications has years of experience in designing, writing and collaborating with graphic designers, webmasters and printers to produce marketing materials that ensure clients effectively communicate with new and existing audiences.
Maxwell Communications has worked on high profile projects with a number of NHS organisations, including the first ever public campaign of Portsmouth Hospital NHS Trust which won the Public Sector category of the Wessex CIPR Awards:
Ursula Ward, Chief Executive of Portsmouth Hospitals NHS Trust
Mark Hartin, Managing Director, Markwins International Corp Ltd